I returned from Blog World-New Media conference in Los Angeles last week (http://www.blogworld.com/ ) and it’s easy to say that it’s the best social media conference I’ve attended. Four- thousand participants from over 100 countries filled the room with energy and creativity. You can’t go to Blog World without feeling that the world is on fire for everything audio and video has to offer.
Then you come home and confront the reality that the average person who wants to do a life or personal history doesn’t fully understand audio and video-based social media and the payoffs.
You go from sessions where people are getting millions of page views and are earning a six-figure living from their creative genius to this site where you wonder if you are clearly making the case for recorded personal histories.
My Favorite Video Experts:
The first is Steve Garfield’s video presentations using $120.00 cameras and $35.00 microphones to produce top-ranked videos. A couple of years ago, these capacities would have cost thousands. See http://stevegarfield.com/Site/Welcome.html.
The second is a stretch for personal histories but you now have the capacity to create your own virtual television studio and equip it with three cameras and run the board while you host the program for less than $3,000. It’s ridiculously affordable (compared to the hundreds of thousands it would have cost a couple years ago) and capable of creating top-rate television. Eric Norrell from TELESTREAM (http://telestream.net) spent an hour explaining all to me.
I could go on endlessly about the presentations, vendors and content creators but this will suffice for the moment.
A Communications Revolution:
The world is going through a communications revolution where everything is getting cheaper, better and easier to do.
Have you seen the commercial from Microsoft where the kid creates a PowerPoint about the benefits of getting a dog? Well, that’s going to pale in comparison when your kid creates a virtual television set with highlight video while interviewing experts on animal and human behavior and placed on YouTube plus dozens of additional video outlets.
One day the world is going to wake up to a new communications reality and wonder what happened. They will see the train arriving at the station. It will be driven by the inhabitants of new forms of audio and video-based media.