Audio is more powerful than video for telling your story

by admin on October 8, 2012


“The Atlantic” offered an article titled “How Has the Internet Changed in the Last 5 Years?” For those considering audio for personal or business reasons, it’s a real eye-opener.

The really surprising part of the report is the observation that “Sound is going to be bigger than video.”

Remember audio? Remember radio, that dinosaur from yesteryear?  Audio was supposed to die a certain death because local radio stations stopped innovating.

Then came talk radio and NPR, and satellite and podcasting and suddenly audio was popular again. Add recorded books and the explosion of multiple sources of music and suddenly everyone is walking around with earplugs.

For those of us who love the spoken word we find great comfort in the resurgence of audio.

But the real power of audio is in the conveyance of emotions; I’m sure that in the golden age of radio they understood this. Like books, your imagination comes alive as you create images when you hear someone tell a story.

Audio has the potential to convey messages and emotions more powerfully than video.

The cost of quality audio is much less that the cost of quality video; it’s simply easier to produce.

So if you’re going to communicate effectively, audio must be part of your strategy.

In my opinion, sound really is going to be bigger and better than video.

Best, Len.


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Tony Jones October 9, 2012 at 9:59 am


Thanks for sharing this! I will be doing a presentation to PR professionals in a couple of weeks about how to produce and utilize YouTube videos. This will be great food for thought for the professionals to incorporate into their strategy (and thinking). Audio is often the forgotten stepchild to video (and images) but it is a very important component to our communication process. After all most of us still “talk” on the telephone don’t we? So we’re still into audio somewhat but we still need to remember that audio remains an important cog in the production wheel.

admin October 10, 2012 at 10:54 am

Hi Tony: Wow, great comments. If you have something in writing or a site you wish to share, please do so. Lots of people are interested in the creation of audio and video. Best, Len.

Dave Tice October 25, 2012 at 8:13 pm

I am a commercial voice over artist and a veteran of 20 years on the air in major market radio. The human voice and well produced audio are very powerful media. Using my imagination, some effects and a few tricks behind the microphone I can create a picture in the listener’s mind that couldn’t be duplicated in any other media. Learn to use your voice PROPERLY, then add some other audio elements to your presentations. You will not regret this!

admin October 26, 2012 at 9:48 am

Hi Dave: Agree with everything you said.Thanks for writing.
Dest, Len.

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