My Stories-Older Individuals and Baby Boomers Support Causes

by admin on September 18, 2012


Most of the people I interact with via this site are older and deeply involved in the world around them. When they tell their stories it usually transcends family history. They are not shy about talking about the causes they feel strongly about.

“Marketing Charts” is a great place to get quick, useful and easy to read statistics as to understand social media and a variety of issues.  Marketing Charts addressed demographics as to who gets involved in causes.

One of the most intriguing is the fact that older individuals and Baby Boomers are the most involved.

The findings: Study data shows the Baby Boomer and Mature generations are more likely than younger generations to have engaged in a variety of actions to further social change in the past year, including donating money, goods or services (Matures: 96%; Baby Boomers: 88%; Gen Y: 81%; Gen X: 81%); signing an online or written petition (77%; 69%; 64%; 60%); writing to or calling a politician at the local, state or federal level (65%; 65%; 47%; 41%); or expressing an opinion on positive social change by writing to an editor of a newspaper or magazine or calling into a radio or TV show (51%; 46%; 34%; 33%).

Overall, 99% of Matures and 93% of Baby Boomers have participated in activities to engage in social change in the past 12 months, compared to 89% of Gen Xers and 90% of Gen Yers.

For this and additional data as to who gets involved in causes, see

Best, Len.

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