“The Atlantic” recently offered an article titled “How Has the Internet Changed in the Last 5 Years?” For those considering audio for their life stories or personal histories, it’s a real eye-opener.
The really surprising part of the report is the observation that “Sound is going to be bigger than video.”
Remember audio? Remember radio, that dying dinosaur from yesteryear? Audio was supposed to die a certain death because local radio stations stopped innovating.
Then came talk radio and NPR, and satellite and podcasting and suddenly audio was popular again. Add recorded books and the explosion of multiple sources of music and suddenly everyone is walking around with earplugs.
For those of us who love the spoken word we find comfort in the resurgence of audio.
But the real power of audio is in the conveyance of emotions; I’m sure that in the golden age of radio they understood this. Like books, your imagination comes alive as you create images in your mind when you hear someone tell a story.
Audio has the potential to convey messages and emotions more powerfully than video.
The cost of quality audio is much less that the cost of quality video.
So if you’re going to communicate effectively, audio must be part of your strategy.
In my opinion, sound really is going to be bigger than video.