Telling Your Story Through Audio or Video Builds Trust

by admin on March 19, 2013

Senior man and daughter using laptop

Http://MyLifeAudio.Com and Http://LeonardSipes.Com

Do people trust you? Do people trust your business or organization?

People buy from people, not businesses. While I have a hard time understanding this concept for all purchases, I know firsthand that many of the things I’ve bought or the services I’ve used come from my impressions of the people involved or referrals from someone I know.

“Bill will take care of you and his prices are competitive,” is a statement that will prompt my consideration. The recommendation could come from a friend or it could be posted in a web-based customer video. Regardless, it has meaning.

I have 24 years of hosting and producing radio and television shows and posting articles on government websites. Millions have watched, listened to or read products I created.

People contact me through phone calls or e-mail or in person because they have a favorable impression of who I am.

They’re not contacting an entity. They’re contacting a person. They interact with my agency in part because of their impression of me.

How do you build a favorable impression via the internet? An audio or video interview brings out your humanity; it accentuates your personality. It gives you time to develop and establish who you are, what you do and the value you and your organization offer.

Do people trust your organization?

I’ve read public opinion polls of institutions and many businesses, organizations and associations are at the bottom of the list. I read and watch and listen to their ads and almost without exception, they don’t impress me. They leave the impression of wanting my money but providing questionable value.

Many of us feel that businesses are places to dread. For example, how many of you are looking forward to going to a car dealership or meeting with a financial adviser?

Are charitable donations helping people or are they lining the pockets of staff?

What if prospective customers heard about: your story of building the business from the beginning; how you and your spouse and children were part of a growing operation; how you had to sacrifice to create a business; how you personally handled customer disputes to their satisfaction; how you hired the war veteran; how you support local charities; how much you care about your customers?

All I’m suggesting is that people tend to view a business or organization favorably because that feel they know and like the people involved.

Let them like you.

Audio or video is all about personal communication. We don’t live in villages anymore and the way we learn about the people involved in a business or charity is through the Internet.

After 30 years of communications experience, I believe that people respond to the “humanity” of an organization as much as price or location or service offered.

An audio or video should not be long and it’s something you place on your website. It gives you a chance to talk directly to your customers, donors or perspective members.

You get to tell your story and that’s important (vital?) to your customers or followers.

Best, Len.

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