There are endless reports about the ever increasing presence of video in our digital world. Another from Nielsen is below. The truly amazing thing is the presence of YouTube and the ability of offering a free hosting source for your video products “if” they are 15 minutes or less in length. You have the option of creating a series of 15 minute videos on different aspects of your life. All you have to do is create and link to the YouTube video from your website.
The best source for inexpensive video creation is Steve Garfield at http://stevegarfield.com/Site/Welcome.html.
But people simply have reluctance in creating a video presence; they seem to fear the complexities and the results. It’s easier to have someone interview you and take care of all the production issues. The ability to do long distance interviews via the internet is emerging and getting easier all the time.
If you run a business there are reasons for using video as a strategy. There are millions of websites and even at the local level, there’s lots of competition. Put yourself in the shoes of the person coming to your site. They need to have a reason to engage your services or to believe in your cause. What’s more convincing than a personal message via video? What more enticing than a series of instructional videos helping your visitor navigate through issues that concern them?
What does self created video production require? Steve Garfield’s site will explain all but essentially it takes a $120.00 pocket video camera with a remote microphone (which excludes most video capacities on cell phones) a tripod and good lighting (including natural lighting). Note that the secret to good video is good audio thus the need for a microphone that you attach to your lapel. We are talking about a possible expenditure of $250.00.
People want authenticity more than polish. It doesn’t have to be perfect. It needs to be from the heart.
To suggest to most that they engage in video is a non-starter; they just don’t see themselves as video production people. It’s simply beyond their comfort level.
But ask yourselves, if ten billion 14 year olds can upload video to YouTube, why can’t you?
One of the reasons online video is the fastest growing ad segment is because nearly half of all Americans are watching some form of streaming, according to Nielsen’s Cross-Platform report.