Why Audio Recordings Are Better for Telling My Stories

by admin on July 9, 2012


I spent a most of my professional years hosting television and radio shows or being a guest on radio and television shows. I prefer audio.

With television (and virtually all video products) people are more concerned about their appearance than the information or insight they deliver.

Yes, there’s nothing more powerful than a well-done video or television show where the person looks relaxed and delivers information in a friendly and authoritative manner. When it works, it’s powerful.

It was not uncommon for me to interview the same people in both formats and the difference was often startling. Before the television show, they looked apprehensive and were constantly asking questions about discussion points, formats and lighting.

In the radio studio, people were much more relaxed. When their appearance was taken out of the equation, guests became more interesting and open.

We focused more on what was said than the busy environment of a television studio where a floor manager is constantly giving you messages about show production and camera people surround you.

People who were lousy television guests were wonderful (or much better) on radio.

So if I’m going to record someone, I always found it less stressful and more productive to do an audio recording first. It’s not free of stress, but it’s simply a more powerful and easier way of conveying information.

Best, Len.

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Neal Browne July 9, 2012 at 7:23 pm

Excellent observation. Sadly, we seem to have lost the art of imagination that comes with the spoken voice as a primary communication means. While I make a portion of my living from the video and TV side, I think that cultivating the skill and art form of radio is too often overlooked, and almost abandoned. I began in radio and then transitioned to TV, and I believe that made it much easier—get the words and concepts right, then add the visual later. Jumping into TV at least first, can be very distracting—too much to remember with overwhelming details all at once–so much so that the essence of the topic can get neglected in the dazzle. Powerful post. Thanks.

admin July 9, 2012 at 8:46 pm

Hi Neal: Spot on–every word rings true. Thanks for writing. Len.

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