I spent a most of my professional years hosting television and radio shows or being a guest on radio and television shows. I prefer audio.
With television (and virtually all video products) people are more concerned about their appearance than the information or insight they deliver.
Yes, there’s nothing more powerful than a well-done video or television show where the person looks relaxed and delivers information in a friendly and authoritative manner. When it works, it’s powerful.
It was not uncommon for me to interview the same people in both formats and the difference was often startling. Before the television show, they looked apprehensive and were constantly asking questions about discussion points, formats and lighting.
In the radio studio, people were much more relaxed. When their appearance was taken out of the equation, guests became more interesting and open.
We focused more on what was said than the busy environment of a television studio where a floor manager is constantly giving you messages about show production and camera people surround you.
People who were lousy television guests were wonderful (or much better) on radio.
So if I’m going to record someone, I always found it less stressful and more productive to do an audio recording first. It’s not free of stress, but it’s simply a more powerful and easier way of conveying information.
If you like this story, please comment, share or follow. Thanks!!!
[gravityform id=”2″ name=”Contact Me-Opinions and Suggestions Welcomed”]