Older Individuals and Baby Boomers Support Causes More Than Other Groups

by admin on September 27, 2011


Most of the people I interact with via this site are older and deeply involved in the world around them. When they tell their stories it usually transcends family history. They are not shy about talking about the causes they feel strongly about.

“Marketing Charts” is a great place to get quick, useful and easy to read statistics to understand social media and a variety of issues. Today’s Marketing Charts addresses demographics as to who gets involved in causes.

One of the most intriguing is the fact that older individuals and Baby Boomers are the most involved.

The findings: Study data shows the Baby Boomer and Mature generations are more likely than younger generations to have engaged in a variety of actions to further social change in the past year, including donating money, goods or services (Matures: 96%; Baby Boomers: 88%; Gen Y: 81%; Gen X: 81%); signing an online or written petition (77%; 69%; 64%; 60%); writing to or calling a politician at the local, state or federal level (65%; 65%; 47%; 41%); or expressing an opinion on positive social change by writing to an editor of a newspaper or magazine or calling into a radio or TV show (51%; 46%; 34%; 33%).

Overall, 99% of Matures and 93% of Baby Boomers have participated in activities to engage in social change in the past 12 months, compared to 89% of Gen Xers and 90% of Gen Yers.

For this and additional data as to who gets involved in causes, see


Best, Len.


{ 1 comment }

Robert October 7, 2011 at 12:32 am

Our website, Boomers Remember When is looking for first-person accounts of the Boomer experience at any point in life, from childhood to coming-of-age to professional and family life. It is non-commercial. Please look at our ABOUT section:

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